There are many tools and tactics that modern day media uses to help get their ideas across to mass audiences. It's a very difficult job to appeal to all types of demographics with one distinct message. However, by using framing the source is able to make the audience think about the topic in a desired way. In recent times, the use of framing has increased significantly and is something that is much more publicly visible.
Framing is a technique used by the media to get their target audience to think about a topic in a specific manner. This tactic, or theory in general, is the way a topic is presented and what is included or excluded from the overall story. The final message that a person receives from a given story is all in the hands of the creator or editor that was in charge of the final product.
An application of framing can be found in Apple's latest advertisements for their new iPhone 4. The producer, or director, behind the first ad created to promote the Apple iPhone 4 is essentially the person who sold the iPhone to the millions of people who eventually purchased the final product. The framing used to promote the device is very impressive. When viewing the ad, the person is made to think that if they purchase this device, they can connect to anyone, anywhere, at any given time. The fact of the matter is that this is not entirely true. There are several factors that have to be considered in order for the product to work just like it is presented in the advertisement. Framing is key in this ad, and is the basis on which Apple is selling the product to the public.
Link to Apple iPhone 4 FaceTime Ad ==> http://www.apple.com/iphone/gallery/ads.html#ad-facetime
No comments:
Post a Comment