One of my favorite ads that I have recently seen played on TV, has got to be T-Mobile's new commercial for their recently launched MyTouch4G smart phone. This is the first ad in T-Mobile's new ad campaign that just started rolling out for their newly improved "4G" network. This ad really caught my attention based on the fact that it sort of has that feeling and very similar style to Apple's famous campaign to promote Mac's over PC's. The ad ultimately made me feel that T-Mobile's network has less restrictions than the competition, which in this case is AT&T.
An appeal that is used, and more than likely works in T-Mobile's advantage is sex appeal. In the ad, AT&T and the iPhone 4 are portrayed by 2 men. One man [iPhone 4] is giving another man [AT&T network] a piggy-back ride that is obviously painful for the man carrying him [iPhone 4]. On the contrary, T-Mobile's MyTouch 4G is represented by the actual phone itself, and is being held ever so gently by a beautiful, appealing, young woman who represents T-Mobile's network. The sex appeal is strong in that there is an all white background. The men are in black & white suits that don't stand out much, while the T-Mobile woman is wearing a bright white & pink summery dress that catches the viewers attention instantaneously.
The ad does a great job using the sexual appeal. The ad not only promotes the the newly MyTouch4G smartphone, but also mentions to the public that T-Mobile now has the "largest 4G network" in the country. It's pretty much common knowledge that men tend to be more tech savvy than woman. With that said, it's no surprise that T-Mobile would use an attractive young female to promote their network along with their newest smart phone. T-Mobile also uses the theme that Apple is most notably known for in their "Mac or PC" campaign from a few years ago. It's rather funny how T-Mobile uses the same concept against Apple and AT&T at the same time in one ad.
Overall, this commercial ad for T-Mobile is very successful in attracting the viewer and informing them about their new smart phone and newly improved network. By using sex appeal, the ad grasps their target's attention and will ultimately get it's points and intentions across to the public.
***VIDEO*** [T-Mobile MyTouch 4G][Commercial]
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